TMM-Ukraine

What is background music?

Background music (indoor-media) is a combination of background music selection and audio advertisement that are broadcasted in on the air of the shopping establishment in the right order and necessary sequence.
Music for the shopping establishment is a working tool of the neuromarketing that influences the customers’ behavior.
Background music (audio marketing) works on the subconscious level, without interrupting the shopping. Entering the building, customers plunge into the world of the brand, think about its aesthetics and philosophy.
Music in the shopping establishment is a unique language of the feelings and emotions, that is understood to everyone. By creating an atmosphere of comfort, feel of affiliation with the environment, music transforms into the bright identifier of the trademark and a facilitator for the purchases.

What is the use of it?

To create a favorable atmosphere in the building, minimize productional noises by means of music.
To create a particular special atmosphere in the shopping establishment, where customers can plunge into, affiliate with the emotions, increase the time of spending time, and diverse sometimes unwilling waiting.
To create a tool for the communication with customers, when different kinds of proclaiming (commercials): navigation (location of the departments), information about services, sales, and sell-outs are broadcasted together with the music.
For the business purpose, to promote products and services at the selling place, to make a profit off of putting an advertisement at the indoor-media.
To create a positive mood in the staff, that increase their working efficiency and effectiveness.

Who needs background music?

The shopping and the shopping and entertainment centers (SEC)
The hypermarkets and supermarkets
The boutiques' chains
The stores
The cafes, bars, restaurants
The filling gas stations
The drugstores
The beauty salons and fitness-clubs
The banks
The post offices
The hotels.

Components of the background music:

The audio system is an equipment, which helps to transmit the sound into the shopping space (speakers, amplifier).
Conception (format) of the broadcast is an understanding of what and with what frequency will sound in the building (music, commercials, audio program), and how often it will be updated.
Musical content and the right for its broadcasting are the catalogs of musical compositions (music selection) and licenсe contract for broadcasting them in their building.
Soft is a software that helps to automate the system of broadcasting music and commercials.
Creation and making process of the shopping establishment and advertisers.
Broadcast maintenance, monitoring and controlling the quality.
Searching for the advertisers and placing their orders if there is an expectancy of the income from the indoor media.

The investigation results of the influence of the background music on the staff and customers in the shopping establishment :

increase the responsiveness and productivity of the staff by 58%
make 81% of customers more satisfied
encourage 73% of visitors to stay longer in the shopping space
91% of buyers are inclined to recommend the shopping establishment to others
60% of customers visit it regularly
56% are more willing to go to the fitting rooms
28% can pay 10% more

Thanks to well-chosen background music, our company will create the ideal atmosphere for spontaneous purchases or a longer stay of customers in shopping centers, stores, cafes and any other places of sale of products and services.

We pay attention to the smallest details. We design all the elements of on the air individually, taking into consideration the geographical location of the property, the set of lessee, practicability, architecture, acoustic features, customers’ preferences and more. Our playlists are prepared based on the time of day and shopping activity.

What customers hear in the shopping space, will affect their attitude to your brand. Your brand is unique. Let's create a special atmosphere for your customers together!