Why and Who Uses Audio Advertisements in Audio Marketing
Audio advertisements on the air in the shopping establishments are an important part of audio
branding. Shopping establishments use audio advertisements as a «coat» for their music
airwaves to attract customers’ attention, notify about the future events or sales, increase
customers retention and sales growth.
Advertisers create audio advertisements for broadcasting in shopping establishments to
increase brand recognition, advertise their products or services, and also to inform customers
about possible specialties or sell-outs.
«Informational»
— to inform customers about future events in the shopping establishment, and
also about the services, products, and new arrivals.
"Congratulations"
— to wish customers and workers good day and purchases.
"Evening"
—to broadcast advertisements 15 minutes before the closing of the shopping
establishment, informing customers about the closing. And broadcasting of an advertisement
wishing good evening and invitation to come tomorrow to continue shopping, before the very
closing.
"Navigational"
— to specify in what segments or on what floor are located groups or categories
of particular products, available in the shopping center or the supermarket and where you can
find them.
"Branding"
— to increase brand and trademark recognition, remind of products or services of the
company.
"Promotional"
— to notify about upcoming or future sales, discounts, and sell-outs to invite the
maximum number of customers during that period.
"Congratulatory/holiday"
— a shopping establishment or advertisers congratulate customers
with the upcoming holidays (New Year, Christmas, 8th of March, etc.) and offer promotional
deals.
"Vocal"
— advertisements which become an addition to the company’s logo and highlight its
image. It can be a hymn or a chant.