What is video design?
Video design — is a very important part of Digital signage system.
Digital signage means connecting numerous panels linked with each other, that are used for corporate and business goals.It is not just an advertising tool, but a method of communication with users that creates an emotional connection with the brand.
What’s the use of video design:
To inform and engage a lot of customers.
To navigate in large-size place.
To promote the brand.
To inform about the sales and upcomings quickly.
To get additional income by placing advertisements.
To load information (pictures, photo, video, presentation) distant and quickly.
To manage broadcasting of the files.
To economize money on printing and printing materials (on banners, cards, and posters).
Where a digital signage system is using?
Retail and shopping centers
Waiting rooms in the airports and the railway stations
Restaurants, cafes, bars
Offices, corporate spaces
Educational establishments, schools, universities
System settings consist of 3 steps
Selection and purchase of equipment: video panels and players.
Designing video conception and content selection.
Connection of equipment and setting of data transmission by means of software.
Video design includes three kinds of content:
Promotional - commercials about the products or services. Including the sales, users review, company’s apprecia-tion, exclusive or limited offers.
Informational - demonstration of the product or service in a new way. It can be reviews, tips, experts’ thoughts, answers to the questions, announce events, mission and history of the company, general infor-mation (weather, currencies, social networks, and others).
Entertaining - this kind of content is used to engage users. . For instance, broadcast of sports, films, cartoons or any other long videos with the plot can be broadcasted in catering establishments.
Advantages of video design:
allows to use different advertising formats: from the simple slide-show to the qualitative commer-cial;
is used during the public events;
gives the ability to full-time work, regulation of repetition in broadcasting blocks and numbers of days of placement;
attracts attention with information that changes fast, and uninterrupted movement;
ability to change commercial fast;
is relatively cheap service, comparing to the other kinds of advertisement.